Earthlete

Started with a product and an outdated, low-grade Shopify site. We rebuilt the entire brand, identity, website, and sales channels from the ground up into a full-scale, legacy-level identity.

30+ page custom Shopify website. Custom video production from their sourcing footage for the homepage. Custom HTML/CSS/JS coded compounding benefits animation with particle effects and interactive scroll timeline. Full redesign of the brand ethos, values, mission, brand direction and voice. 20+ new brand identity bi-lines created. Full new copy written across the entire site in an advanced, storytelling, brand-identity-driven tone of voice, custom directed. Full visual identity system.

VC-advised pitch deck. Wholesale outreach and datamining of key market. Retail partner email templates. New product brainstorming and ranging for continued research. Marketing strategy and campaign creation. AI-generated content and imagery for social media. Social media video content generation. 2x custom AI music tracks produced for brand content and advertising. Subscription options and bundle architecture. Flyer design. Custom email signatures. From a skeleton framework of an existing brand and product, to a full-scale, legacy-level brand identity.